I am doing a project for my marketing class in which I need to create a marketing plan for introducing the 2009 Cadillac Escalade Hybrid into the United Arab Emirates (Dubai). As many of you know, that area is very affluent and luxury cars are a popular seller as well as SUVs. You may think, "Why would an oil rich country want hybrid cars, or SUVs for that matter?" The reason is an increasing problem in controlling pollution in Dubai. The city actually plans on having all hybrid taxis by 2010 to help with this problem. Since SUV's are such a hot item in this country, and with such high revenues streaming into the UAE's pockets, I thought that subsidizing Hybrid SUV sales in that country would be a great step forward in minimizing their pollution problem.If any of you have an opinion, research, or facts regarding my ideas, please let me know! I will gladly share the final report with anyone who is interested. Thanks!
Asked by Don